Want to accelerate your content marketing? Add subscribers to your blog? Gain stronger search traction for your website?
Guest blog everywhere you can.
A lot of content marketing strategies don’t even get this phase off of the ground. “Pish-posh! Humbug!” you say, stroking your luxurious scrivener’s beard. “I’m creating enough content for mine own blog! Why should I write for someone else’s blog? Who doth buy the ink for mine quills?”
It’s the twenty-first century, man. In the end, the love you take is equal to the love you make. Are you really going to argue with the Beatles?
You have an opportunity to reach a brand new audience. If you’re targeting the right blogs, chances are they have a larger audience, too. As long as your content is high-quality, the blogs are happy to help you promote your brand. They’ll repay you by linking back to your website, where you can capture leads or open up your content marketing to a wider audience.
A client of mine just began a guest-blogging tear. It’s been a huge help supplementing promotion of the CEO’s new book. By just sending simple emails, we have a 75 percent acceptance rate. Michael’s posts have been featured in SocialMouths, JeffBullas.com and Techipedia. We’re queued up for slots in major blogs like ProBlogger and Social Media Explorer. Each time a post goes live, the Duo Consulting homepage sees a traffic spike.
Have you given it a shot? You’d be surprised at how willing other bloggers are to accept posts. A few tips:
- Research the blog first. Understand the audience.
- Then, develop a post concept that you think they’d read.
- Pitch the blogger or other editorial contact with the post idea.
- If it’s accepted, you can finally draft the post.