Have you ever assembled a piece of furniture? Reading the directions is like taking a blow to the head from a drunken frat boy.

Reminds me of the old days of marketing. No one talked like a human. Companies loved the sound of their own voices. Business is catching up with the world of social media, and it turns out people would rather hear from real human beings.

Copywriting is dead — at least in the traditional sense of the practice. What I hope this blog will impart on its readership is that you can all finally drop the act. Throw formality out the window and start speaking to your target audience in a voice they can relate to. And don’t be afraid to end a sentence or two with a preposition.

You’re asking, “Who the hell is this guy?” I’m just a man, like any other. I’m also a freelance writer. I’ve ghostwritten a business book, created web copy for entire websites and dabbled in writing mediums you’ve never even heard of.

I write good, and I’m here to help you write gooder. So let’s get this thing started.