It’s clear we writers are an egocentric bunch. Get a little experience under your belt and suddenly you have the world by its balls.
Then again, a crew of writers out there cater to their clients’ every whim. Many of those writers come from an agency background, where the client’s happiness is of the utmost importance.
There’s absolutely nothing wrong with putting the client’s happiness at the forefront of your business. But your client may not know what makes them happy. The truth of the matter is that you’re hiring a professional writer to do the job correctly. In the end, would you rather have a mediocre or strong product?
Trust your writer.
Writing is a medium where egos constantly come into conflict. That’s what happens in a creative field. A good copywriter lets go of his creation and subjects it to the whims of the person paying for it.
On the other hand, taking pride in your work is another animal entirely. As the client, you’ll get your hands dirty. Let’s face it: there’s no such thing as a perfect first draft. But work with the writer and trust them instead of deciding they aren’t living up to your expectations.
Of course, you can always try to take the project on yourself. After all, you know exactly what you want, right?
To become a writer, you start with talent and interest. Next is training. Finally, it requires experience. Even if you have the talent, you don’t have the training or the experience. Trust your writer.
If you’re feeling disillusioned and misled by your writer’s strong resume/portfolio, ask yourself these questions before you give ’em the boot.
- Have you clearly outlined your expectations?
- Do you understand the purpose of the piece?
- Have you written all this information down, perhaps in the form of a creative brief?
- Have you given the writer all the information he/she needs about the piece’s topic?
- Are you holding on to an assumption of strong copy that the writer doesn’t agree with?
- Have you pointed out exactly what makes you unhappy about a prior draft?
- Have you clearly explained whether you want the writer to work from the draft or start from scratch?
Yes, there are bad writers out there. But if you’re working on recommendations or a strong portfolio, chances are you’re working with a good writer. Remember that your expectations may not always align with reality.