Attention, aspiring writers and bloggers! How do I put this gently? Eh, screw gentility. Shut the hell up already!
You’re rambling about yourself again. I get it. It’s a subject you’re excited about.
Look deep into the…wait, what the hell? Where’s your reflection? Begone, undead beast!
Part of the problem is you just aren’t that interesting. But before you get down on yourself, you should understand that your perspective is.
The only times it’s okay to write about yourself are:
- To establish credibility with a fresh audience
- To frame your experience in the context of the bigger picture
- To empathize or connect with your audience
- To keep an embarrassing dream journal that only you will read
- To make a hilarious joke
People read your writing for your perspective. That’s why the majority of the web’s blogs are followed by about seven people. Those people use blogs as their personal diaries. That’s totally fine, but they shouldn’t expect a gigantic readership.
Whenever you start writing, ask yourself how your reader stands to benefit by spending five minutes glued to the screen.
You’re a big kid now. Start writing like one.
Copywriting Is Dead 
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