Have you ever asked yourself this question? Seems like it should answer itself.
The unfortunate reality is that it doesn’t. So I ask again, why the hell are you blogging?
One of the toughest things to do in business (as in life) is to turn an introspective eye. You either understand your own goals and motivations or you don’t. And if you say, “Because everyone else is,” then maybe you should reconsider.
Not one single person in the history of business made a real name for herself by following the crowd. Justifying your actions based on groupthink is inexcusable. How often do we question our own motives?
Primarily, I’m writing this blog to establish my brand as a freelance copywriter, simplifying how I attract new clients. There are tons of secondary motives, including some that are slightly less narcissistic (emphasis on slightly). The main point is that I understand exactly why I’m doing this.
So why are you doing it? Maybe you’re using it to improve your organization’s credibility and visibility. In some cases, you may be trying to make money directly through advertisements.
Identifying your motives is the first step. Don’t forget: it’s also important to understand how your motives align with the goals of your audience.
Some Writers Take Advantage
The internet is rife with misinformation. It’s the era of pageview journalism. Publishers across the web are more concerned with making a quick buck than providing useful, timely and accurate information.
Which side are you on?
If you write for an organization, you’re competing for pageviews too. But you’re writing for a narrow audience. Some people need or want your product or service more than others, and that’s who you’re after. Because you’re looking to (perhaps) form a longer lasting business relationship, you and your audience both benefit from high-quality content.
Unfortunately, pageview journalism doesn’t work quite the same way. I’ve written about why it’s important to be wary of what you read online. Dissected, the reasons for this danger are pretty clear. Writers who make money through advertisements want to draw in any and every eyeball they can get. As a result, you get sensational headlines, coverage that doesn’t fit their format and poorly written or researched articles that no one should be reading.
I ask you again: what are your motives? Which side are you on?
Someone somewhere will read your blog. In my opinion, you have a responsibility to even that one reader to create accurate, helpful content.
It’s time to turn the mirror on ourselves. Figuring out your motives gives you a real opportunity to align them with your audience’s goals and desires.