The Kiss of Death: Losing Clients and How to Deal with It

As a freelancer, you avoid much of the day-to-day corporate BS. But freelancing comes with its ups and downs. Some clients won’t be happy with your work, even if you consider yourself a rock star of the writing world.

It’s hard to deal with rejection. But rejection is what makes you a better writer and a stronger businessperson. So when that client comes to you with a verbal pink-slip, the best thing you can do is to dwell on how to improve your craft and your business, instead of dwelling on the fact that no one loves you.

I knew it was you, Fredo. Even though you tried to blame it on the dog.

The kiss of death comes in many forms. It may be a lack of new projects or weekly communication from a nervous point-person. Some clients will come to you explaining that they lack the resources or the projects to continue the relationship. Perhaps you’ve been replaced with a less expensive writer or someone who knows the industry better.

Whatever the cause, consider losing a client a minor setback. I used to work for a PR agency that literally hemorrhaged clients every month. As soon as it was clear a client had one foot out the door, the CEO sent his new business people after the competition. Granted, losing clients was often tied to low quality of work. The head of the company was just a really, really strong salesman.

Regardless, he did everything in his power to keep clients, but he never freaked out when they walked. I had problems with many facets of my employer’s mindset, but I always stood in awe of his ability to shake off rejection. Perhaps it was because he knew we’d performed low quality work and didn’t care. But the message was clear: in the world of business, how you deal with rejection defines how quickly you get back on your feet.

When you lose a client, focus on the positives. Get your bearings and plan your next steps.

  • First, take a deep breath.
  • Realize that you have an opportunity to replace that client with a higher-paying one or more interesting work.
  • Try to pinpoint the reasons the relationship went sour — but don’t obsess over it.
  • Reaffirm the relationships with your existing clients and work extra hard to continually prove yourself.
  • If you lost a high-volume client, ask existing clients for more work.
  • The next time you wake up, make sure you start your day early. Grab breakfast & coffee, take a shower and get to work.

One thought on “The Kiss of Death: Losing Clients and How to Deal with It

  1. Pingback: Assessment 3 – Essay | akiwasblog

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