Through four seasons (and change), Breaking Bad has convinced me of one thing: Walter White is the ultimate freelancer. If you’re ready to get in touch with your truly badass side as a freelancer, there’s a lot you can learn from the King.
Think about it. You’re talking about a guy who struck out on his own, became the best at what he does, made a ton of money doing it and answers to no one. Isn’t that the freelance dream?
Of course, Walt’s also faced with an ethical dilemma every step he takes. Freelancing shouldn’t be as melodramatic as all that. Still, there’s plenty you can learn from the King about how to become a sultry freelance badass.
Here are five lessons you can learn from Heisenberg himself.
1. Doing things differently helps you stand out. Sure, Heisenberg cooks the best damn meth on the market. But more importantly, that meth is blue. It attracts attention from potential partners like Gus Fring, sells like crazy, spawns copycats and gets the authorities on his case. (In your situation, the authorities you’ll attract will hopefully be after you for positive reasons.)
You want to create an addictive service offering? Do things a little differently than the competition. It’s one of the main things that drives successful business.
2. Discipline pays off. Walt is an incredibly disciplined cook who pays attention to the smallest details of his craft. As a result, he creates the purest product on the market. His success stems from pride in his work.
To become a freelance badass, keep a disciplined structure to your business. Stay organized. Work 9-5 at least. And when you need to, put in that extra effort to ensure you’re pushing out a consistently high-quality product.
3. Taking a chance is the best way to succeed. The entire storyline of Breaking Bad starts with the fact that Walt has nothing to lose. As a result, he takes chances that are dangerous but end up paying off in big ways.
Of course, taking chances with your business has smaller stakes than the life-or-death choices of Walter White. His choices tend to be selfish, leading to some negative consequences. Keep your audience at the front of your mind when you take chances (instead of your own desires), and you’ll make great waves with your business.
4. Confidence is crucial. Cockiness puts you in the line of fire. In the first few seasons, we get to see Walt make confident decisions that advance his efforts to become a leader. More recently, we’ve seen Walt’s cockiness lead to a distorted, risky chain of events.
Business walks a fine line between confident and cocky. Walk that line, but err on the side of confidence every time. A confident approach inspires clients and readers with respect for your work. A cocky approach may turn clients and readers off.
5. Disloyalty can be your undoing. Alright, so Walt hasn’t taken the fall yet. But all signs point to his eventual demise. The build-up starts with Walt’s first serious transgression with Jesse — the death of Jane. Walt continues to pile more transgressions on top of that. Last season’s conclusion saw Walt slipping poisonous berries to a child, building up an even bigger case for Jesse to take him out.
Unlike Walter White, you’re not catapulting yourself towards an untimely end. To keep yourself out of the crosshairs, stay loyal to your clients. Loyalty gets you a lot in business. It helps you keep an ethical line and builds trust between you and people who may become contacts for life.