Just by virtue of it being newsworthy, Gawker will make money off of this:

I can assure you the publication gives little, if any, extra details on situation. It’s a hopeless irony behind an even sadder story. I encourage you to read the original post by comedian Matt Fisher in full.

I’m not saying that Gawker posted this maliciously (other than to possibly help determine the fate of Progressive). I’m just saying that maybe any revenue generated by a post like this should go to Matt Fisher’s family.

My thoughts go out to the entire Fisher family.