Consumers like us are sick of talking to corporate drones. As more businesses ditch their old, dry ways, people expect to be treated like humans. You can stick with the traditional. Or, if you want to write truly compelling copy, you can talk like a human.
Copywriting Is Dead is a resource to help you speak more authentically to your audience. If you’re a marketer or entrepreneur, you’ll find great DIY tips on writing and marketing here. Freelance writers will also find themselves very welcome, as I’ll share tips to up your value and write more effectively.
My name is Mark Sherbin, and I’m a writer.
Here’s a little bit about who I am and what I do:
- I write professionally to supplement a nasty fiction habit.
- I grew up in Chicago and currently reside in San Francisco.
- My work ranges from web copy to brochures to ghostwriting actual freaking books.
- This blog is an exercise in thought leadership on writing, the thing I sort of know how to do.