The biggest blogs on the web are stacked with “list” posts, or articles that include tips, tricks, favorites and the like. You may recognize list posts parading in such classic forms as “5 Reasons,” “3 Tips,” “15 Blogs,” “4 Ways,” etc.
You see these posts ad nauseam everywhere you go. There’s a reason people use them, like most marketing techniques that are done to death. Except for just about everything in GoDaddy’s playbook. That shit is beyond me.
Short digressions aside, people create list posts because they’re successful. For whatever reason, if you throw a number in your headline, you’ll grab the attention of your audience. Here’s some insight into why.
1. Easy to read: My personal opinion is that the author projects the facade of a concise, organized post that serves as an easy, useful read. When you’re trying to appeal to an audience of professionals with ever-shrinking attention spans, that’s an important distinction to make right off the bat.
2. Organize your thoughts: Hey, even professional writers skip the “outline” process sometimes. With list posts, you can simplify organization by “skipping” the outline process and merging it with your post. And let me tell you; it’s a huge f-ing time saver.
3. Readers relate: Whether it’s laundry, grocery or to-do, people everywhere create lists to organize their daily lives. Your audience may have the capacity to read long, in-depth feature articles, but they’ll relate better to lists.
4. Attract content curators: Because list posts get so much traction, bloggers and content curators looking for high-quality posts may request to reprint your post. Or they’ll say screw it and steal your content anyway. As long as you get proper credit and a link, this is a good way to bolster dissemination of your content.
5. Why not? You got a better idea?